The “About Us” page on your website is where you tell your viewers who you are and something that makes you unique. Here are a few tips:.
1) TELL A STORY.
When you have a great story about how your product or service was built to change lives, share it. The “About Us” page is a great place for it to live, too. Good stories humanize your brand, providing context and meaning for your product. What’s more, good stories are sticky — which means people are more likely to connect with them and pass them on.
2) HUMANIZE IT.
People tend to think that “About Us” pages have to sound formal to gain credibility and trust. But most people find it easier to trust real human beings, rather than a description that sounds like it came from a machine. Trying to sound too professional on your “About Us” page results in stiff, “safe” copy – the perfect way to make sure your company blends in with the masses and is not remembered.
Instead, humanize your brand. Introducing the founders by name and featuring the photos of them on the “About Us” page drives home the point that you are passionate about the work you do.
When you’re designing your “About Us” page, avoid industry jargon and replace it with an authentic voice – yours – to describe your product or service. Sure, it needs to be polished and free of errors, but it should always sound friendly and real.
3) SKIP THE BUSINESS BABBLE.
Once again no industry jargon. Perhaps a little tempting but in most studies, people want and appreciate straight talk about what your business does. After all, if people can’t figure out what you do, how will they know they need your product or service? So, skip the industry lingo. Use short and punchy sentences to explain complex products and ideas in a way that is both educational, and empathetic.
4) IT’S UNIQUE AND VISUALLY INTERESTING.
Instead of following the classic “About Us” script and writing a few paragraphs about the company’s mission and origins, try something different — there are plenty of ways to make it more visually compelling. You could use an animated timeline or info graphic.
5) BREAK THE MOLD.
Yes, this post is about, well, “About Us” pages. But sometimes, you don’t always need to wait for users to get there in order to make a statement. That’s part of breaking the mold to showcase your company’s personality. Blog it.
6) LET EMPLOYEES DO THE TALKING.
Here’s another instance where any area of your website – not just the “About Us” page – is an opportunity to break the mold.
HAPPY TO HELP
If you need more details about any of these please give MG Creations a call at 203-912-2571 or go to our website at MGCreations.com. We have over 25 years Experience for designing the best visual communication solutions.