Junot Díaz writes his first children’s book, “Islandborn”. A new book by the Pulitzer Prize-winning writer of “The Brief Wondrous Life of Oscar Wao” tells of an immigrant’s roots from a child’s perspective.

Here is a point of purchase display that I created for “The Brief Wondrous Life of Oscar Wao”.

This is how it looks when it goes to the printer. The red lines are referred to as the a die cut. the solid lines indicates the cutout and the dotted lines are the folds. After it is printed it is cut and folded flat into the shipping container. After being shipped to the book store it would fold out and sit on top of a four foot book display to promote the book. These point of purchase displays or POP’s, whats called in the biz, increased sales by 40 – 60%. They were very popular back when brick and mortar book stores were more plentiful. They were the impulse buy before checking out or the browse buy that book sellers have lost on internet purchases. Is there any fate for these creative displays or will they be a dinosaur of a long gone era of the past?